Power Up Your Game's Global Journey

We publish indie games, localize for MENA, Turkish & Russian gamers, and build engaged gaming communities — from player support to full user operations.

About 1996AZ

Powering Gaming Success in MENA, Russia & Türkiye

We are a gaming-focused startup built on innovation, technical expertise, and a deep understanding of emerging markets. Driven by a strong passion for the industry, we work at the intersection of technology, creativity, and player experience.

In addition to supporting global developers in expanding into new regions, we are actively contributing to the esports landscape through our flagship VIFA ecosystem, a competitive esports platform designed to connect players, communities, and brands.

Our vision is clear: to serve as a strategic bridge between global games and the MENA, Russian, and Turkish markets. Through precise localization, data-driven community growth, and reliable player support, we deliver scalable solutions rooted in our startup mindset — agile, focused, and results-oriented.

1996AZ Vision

To become the leading bridge between global game creators and emerging markets, empowering players and communities across the MENA, Russian, and Turkish regions through meaningful, localized gaming and esports experiences.

1996AZ Mission

Our mission is to help game developers and publishers successfully enter and grow in emerging markets by delivering high-quality localization, community development, and player support. Through our esports initiatives, including the VIFA ecosystem, we aim to strengthen competitive gaming communities, connect players and brands, and contribute to the sustainable growth of the global gaming industry.

Community Growth

From Discord server architecture to Telegram community building, we create and moderate engaged player ecosystems. Our bilingual teams run esports tournaments, influencer campaigns, and 24/7 moderation tailored to each market’s preferences.

Localization Mastery

We specialize in full-game localization for Arabic, Russian, and Turkish markets, handling everything from UI/text translation to voiceover casting. Our native-speaking linguists ensure cultural authenticity while our compliance experts navigate regional regulations (Halal/Kremlin standards).

Player Operations

Our 24/7 multilingual support covers 8+ languages, paired with data-driven live-ops strategies to boost retention. We handle player onboarding, fraud prevention, and payment system optimization keeping your game running smoothly.

In-House Projects

We also build and operate our own gaming initiatives, including VIFA, our competitive esports platform, and a portfolio of independent Android games. These in-house projects give us hands-on experience across development, live-ops, community growth, and market adaptation—ensuring our services are driven by real product insight, not theory.

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